Letterpressing for Moore

Letterpressing for Moore

  • by Architecture for Humanity
  • Jun 18, 2013
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A special edition letterpress print was released this week in commemoration of the communities in Moore, Oklahoma, devastated by tornadoes on May 20.

The prints were designed in Oklahoma City to raise money for Architecture for Humanity's efforts to Rebuild Moore. 100% of the proceeds go to Architecture for Humanity's tornado recovery efforts.

The two-tone $10 prints are now on sale. See the full poster, process pics and read about the designers below.

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Neenah Paper commissioned ghost, an Oklahoma-based design and advertising firm to create something extraordinary in response to the tragic events in Moore.

Ghost principal Brian Barnes, who grew up in Moore and graduated from Westmoore High School in 1990, said his team was eager to participate.

"In our local design community, I think we all felt this need to do something. There has been an incredible outpouring of designers donating their time and talents to help with the relief efforts. This tragedy is an event that reminds us of how closely we're all connected. This project was our opportunity to help."

The background features a map of the Moore's street grid, the neighborhoods most devastated by the storm.

Letterpress printing is enjoying a renaissance, perhaps due to its tactility and delicacy.

“In a way, [letterpress printing] is a metaphor for how we hope people will see this project,” said said Tom Wright, senior director of advertising and design for Neenah Paper. “...As a touching tribute to Moore—to empower, invest, repair and sustain – enabling anyone to touch this community directly, and also receive a remembrance of Moore’s resilience in the face of crisis.”

The limited edition print was printed by Two Paperdolls and features CRANE’S LETTRA® Papers, which are marketed and sold by Neenah Paper.

Neenah Paper hopes to help stimulate a boost in giving to help rebuild tornado-ravaged Moore, Oklahoma. with the sale of a powerfully simple, limited edition run of graphic letterpress prints. One hundred percent of the proceeds will be donated to Architecture for Humanity to help rebuild the City of Moore.