Wednesday, March 27, noon: David Merkoski presents UX and Brand Design, and the virtues and challenges of storytelling.
David is one of the world's leading UX and Brand designers. As a partner and Chief Design Officer at Greenstart, David is a central architect of the Startup Design™ methodology and the leader of the Product and Brand practices. David spent five years as Executive Creative Director at frog design's San Francisco headquarters, leading a team of more than 100 designers, engineers, strategists and program managers to bring innovative products and services to market. His work building frog's energy practice and leading the firm's biggest accounts in all categories of advanced consumer experience -- smart phones, digital retail, next gen automotive and the social web -- gives him unique insights into the challenges of digital cleantech products and services. He is a sought after speaker at conferences such as SXSW, ARPA-E and PSFK. David holds a BA from NYU and a master's from NYU's ITP program at Tisch School for the Arts.